Marketing content copywriting that gets results

Marketing content is not the same as content marketing. However, marketing content is the vehicle that drives content marketing. Confused? There’s no need to be. Look at this definition of content marketing from the experts at — where else? — the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Target your ideal customer with marketing content copywriting

That profitable customer action takes place at a destination that you own, build, and optimize to achieve your marketing objectives. It may be a website. It may be an office. It may be a booth at a trade show or conference. It may even be a seminar presented as part of a larger meeting. It could be an email address from which you share reports, videos, images, or other content. Your goal is to bring customers to a place where you can direct the dialogue. You use marketing content copywriting to drive the audience to your destination or experience.

You need effective marketing content

The most effective marketing content copywriting flows from that content marketing strategy. You may need one piece to complete your marketing collateral, or you may need several. Perhaps you have miscellaneous pieces produced over the years and nothing matches! A collateral audit may be in order. Maybe you’ve never crafted a strategic marketing plan. I can help you there, too.

I have over 20 years of experience in marketing and public relations to draw from. And I have advanced specializations in several copywriting disciplines. So, whatever your marketing needs, for printed materials or digital assets, I can help. I can work with your in-house or freelance graphic designer, or we can work with my network of design professionals. Look at some samples of my marketing content work.

Are you a marketing executive? I have a special message for you.

What can I write for you today? Give me a call at 239.297.3638 or email me at  — Ginny Peterson, your professional freelance marketing content copywriter.