Selling through stories

Do you need a complicated concept or technology explained in “layman’s terms”? I can strike the balance you need between rock-solid fact and light-hearted fiction, engaging your prospects and customers with your product, service, or mission. It’s called storytelling. Let me tell yours.

Putting the “real” into real estate with informative stories

As the contributing professional freelance writer to the Naples Area Board of REALTORS® (NABOR) quarterly print magazine, I wrote anywhere from one to three feature articles per quarter for approximately four years. The articles were based on interviews with local, regional, and national real estate and economic leaders. I was often called upon to distill a complicated technical concept into engaging, understandable language. View sample articles.

Inspiring home design dreams with engaging stories

For the past decade, I have contributed “home tours” to Home & Design Magazine for both its Southwest Florida and Suncoast Editions. Using photographs supplied by the magazine, I interview architects, builders, interior designers, and landscape architects to tell the story of the project. Several times my stories have been cover features and I’ve enjoyed the honor of writing about the magazine’s choice for its annual Signature Home.

The magazine has recently begun posting flipbooks of single articles, making it much easier for you to view these samples. These are great marketing tools for design professionals!