Insights
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What Does a Professional Copywriter Actually Do?
At times I may be a versifier but am most often a prosateur. I am always a scrivener, but not a scribe. I might be a linguist, but never a fabulist. What am I? A professional copywriter, one who, according to Merriam-Webster, writes advertising or publicity copy. When I Googled “copywriter,” Google’s AI Overview described… Read More
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What Is Marketing Communications — and Why Does It Matter?
In his book “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd” author Allan Dib offers this delightful analogy to explain several parts that comprise marketing: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put… Read More
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What Is AI Optimization? A Small Business Guide to AIO
Internet search has changed dramatically in recent years. With the advent of Artificial Intelligence (AI), your prospective customers and clients are looking for more than the location of the nearest business selling “X” product or providing “Y” service. They are asking questions that even go beyond long-tail SEO. They are doing more than just Googling…. Read More
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Of paperclips, notebooks, and mentors
I sat at my desk organizing my paperclips. Colorful, coated clips on one side of the dispenser, plain metal clips on the other. Halfway through the task I realized I was going about it all wrong. It was the size of the paper clip that mattered, not the composition. So I dumped them out and started over…. Read More
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Don’t fall for this copywriting scam!
My Spidey senses should have been tingling from the get-go. I should have known better. I’ve been around the block a few times. But the email seemed so genuine…and the offer seemed too good to be true… In mid-May of 2025, out of the blue, I received an email from someone who identified themselves as “Karen… Read More