Are You Sending the Right Signals to AI?
Find out with The SIGNAL℠ AI Optimization Audit
Your customers are no longer finding businesses through traditional search alone.
They’re asking Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other AI-powered systems for recommendations, comparisons, explanations, and answers.
Which raises an important new marketing question:
When AI goes looking for information about your business, what does it find—and what does it understand?
The SIGNAL AI Optimization Audit is a strategic review of your website and digital authority designed to identify how clearly your business communicates:
S — Strategic Positioning
What do you want to be known for?
I — Identity & Entity Clarity
Can AI clearly understand who you are, what you do, who your key people are, and how your services fit together?
G — Grounded Authority & Proof
What evidence supports your expertise and claims?
N — Needs-Based Answerability
Does your content answer the questions prospective customers actually ask?
A — Architecture & Content Structure
Is important information organized so people and AI systems can easily find and understand it?
L — Linkage & External Corroboration
Does the rest of the web reinforce the story your website tells about your business?
What Makes SIGNAL Different?
SIGNAL is not an automated website scan.
It is not a traditional technical SEO audit.
And it is not a promise that changing a few headlines will suddenly make ChatGPT recommend your company.
SIGNAL looks at your website the way an experienced marketing strategist does:
- What are you trying to communicate?
- What evidence supports it?
- What is missing?
- What is unclear?
- What questions should you be answering?
- And what should you fix first?
The result is a prioritized strategic roadmap for improving your website for human visitors, traditional search, and AI-powered discovery.
Choose the Level That’s Right for Your Business
SIGNAL Essential — Starting at $3,500
Best for small businesses, professional practices, consultants, and organizations with a relatively focused service offering.
Includes:
- Review of up to 10 priority webpages
- Homepage and About page analysis
- Up to three major service areas
- SIGNAL framework evaluation
- Current AI discovery snapshot
- Review of up to three principal competitors
- Positioning and entity analysis
- Authority and proof assessment
- Customer-question gap analysis
- External authority review
- Page-by-page recommendations
- Prioritized 90-day action plan
- Written strategic audit
- One strategy consultation
Best choice if: You need to understand what is missing or unclear before investing in additional website content, SEO, or redesign.
SIGNAL Strategic — Starting at $5,500
Best for established businesses with multiple services, stronger competition, significant existing content, or a greater need to establish subject-matter authority.
Includes everything in SIGNAL Essential, plus:
- Review of up to 20 priority webpages
- Up to six service or expertise areas
- Review of up to five principal competitors
- Expanded AI query research
- Detailed authority-pillar development
- Content cluster recommendations
- Case-study and testimonial opportunity analysis
- Expanded external corroboration review
- Recommended content architecture
- 6-month authority-building roadmap
- Two strategy consultations
Best choice if: Your website has substantial content but lacks a clear authority strategy—or you want to become more visible around specific services, topics, or areas of expertise.
SIGNAL Authority — Starting at $8,500
Best for organizations with complex websites, multiple professionals, locations, service lines, brands, or significant competitive challenges.
Scope is customized and may include:
- 25+ priority webpages
- Multiple service categories
- Multiple locations or professional profiles
- Broader competitive analysis
- Expanded AI discovery testing
- Detailed entity and relationship mapping
- Professional/expert authority analysis
- Comprehensive question universe
- Multi-topic content architecture
- Reputation and third-party authority analysis
- Strategic content-development roadmap
- Executive presentation of findings
- Ongoing advisory options
Best choice if: Your digital presence represents a complex organization and the AIO opportunity involves more than simply improving several webpages.
What You Receive
Regardless of level, your SIGNAL Audit is designed to answer four questions:
- What is working?
We’ll identify the content and authority signals you should preserve and strengthen.
- What is missing?
We’ll uncover gaps in positioning, expertise, proof, customer questions, content, and external corroboration.
- What matters most?
Recommendations are prioritized so you aren’t handed an overwhelming wish list.
- What should you do next?
You’ll receive a practical implementation sequence based on strategic importance.
What SIGNAL Does Not Include
The audit does not automatically include website design, coding, full technical SEO, schema implementation, paid advertising, backlink campaigns, or rewriting every recommended page.
When technical issues emerge, they can be referred to your existing webmaster, SEO specialist, or developer.
Content implementation can be quoted separately.
That keeps the audit objective.
You are paying for the strategy—not for recommendations designed merely to sell you more services.
Can You Guarantee AI Visibility?
No.
Neither can anyone else.
AI platforms control their own algorithms, retrieval systems, sources, and answers.
What SIGNAL can do is make your business substantially clearer, more useful, better supported, and easier to understand.
That creates a stronger foundation for both search and AI discovery.
Before You Spend More on Content…
Find out what you actually need.
You may not need 30 blog posts.
You may need:
- A clearer homepage
- Three stronger service pages
- Better professional biographies
- Six important customer questions answered
- Two substantive case studies
- More visible proof
- Or a clearer explanation of what makes your company different
SIGNAL finds the gaps before you spend money filling them.
[REQUEST A SIGNAL AI OPTIMIZATION AUDIT]
Ginny Peterson
Senior Copywriter & Marketing Communications Strategist